It represents a simulation of a generative design concept. Multiple factors, including dimensions, density, coordinate points, and patterns of growth, shape the final visual representation, which in turn reinforces the project's core message. For the purpose of simulation and to attract attention, several videos have been produced. The initial video serves as an explanatory guide for the project.
The campaign aims to encourage consumers to make more conscious decisions when buying fish products, by drawing attention to the alarming numbers regarding bycatch and emphasizing the benefits of sustainably certified fish products. These numbers depend on the type of nets used and the region, as shown by these two videos.
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